Boot Camp in Tourism Analytics - New tools in data-driven destination management


Onsdag, 21 maj, 2025 - 09:00 to Torsdag, 22 maj, 2025 - 17:30

This 2-day interactive workshop is targeted at tourism students and practitioners specializing in tourism analytics and new data sources. The Boot Camp offers participants to improve their data skills through hands-on exercises in different data analytical and visualization methods relevant for tourism decision-making or AI-enhanced strategic communication. It will provide a unique platform to enhance dialogue between data experts, tourism scholars and destination representatives from Denmark and Europe. The program features distinguished speakers from ELAI and tourism scholars associated with the I-TAG project.

venue:Ìý
21-22 May, 2025, 9:00h-17:30h
Department of Marketing Copenhagen Business School
Dalgas Have 15, Frederiksberg, DenmarkÌýÌý

Registered attendees are offered coffee and light lunch throughout both days.ÌýÌý

Program:
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Day 1
09:00-9:15 Arrival at and welcome coffee casino 168 Dalgas Have 15
9:20-9:45 Welcome by ITAG project leader and introduction to the Bootcamp Tourism Analytics & Destination Management Briefing for self-tracking exercise Dr Szilvia Gyimóthy, casino 168Ìý Stefano De Cantis (University of Palermo)
9:45-11:00 Tourism Impact Analysis with VISITDATAÌýÌý Practioner perspectives on Data Dashboard Management Per Østergaard Jacobsen, casino 168; Thomas Kierkgaard (NNT Data); Ramus Friis SørensenÌý (Destination Limfjorden)
11:00-11:15 Coffee Break Ìý
11:15-12:15 GIS and Quantitative Geography of Tourism Prof. Benito Zaragozí (University of ROvira i Virgili)
12:15-13:15 Lunch break Ìý
13:15-16:00 Hands-on Workshop I. VISITDATA Dashboards Thomas Kierkgaard, NTT Data
13:15-16:00 Hands-on Workshop II. GIS Analysis Prof. Benito Zaragozí (University of Rovira i Virgili)
16:00-17:00 Plenary discussion Knowledge exchange on how data is being collected in practice and what insights or skills are missing.Ìý Discussion of current strategies for using scraped, geospatial & statistical data.Ìý
17:00-18:00 Networking and walking tour (optional) Ìý
19:00 Dinner Ìý
Day 2
9:00-9:15 Arrival at and welcome coffee casino 168 Dalgas Have 15
9:15-10:15 Educational Avators and AI-generated videos and online didactic formats Yaron Schwartz, (ELAI x Panopto)
10:15-11:00 Official Statistics on Tourism Flows in European Countries: Potentials and Shortcomings Prof. Stefano De Cantis & Ludovica Venturella, University of Palermo
11:00-11:15 Coffee Break Ìý
11:15-12:15 Mapping the Visitor Experience Dr. Rotem Shaatal, Hebrew University of Jerusalem
12:15-13:15 Lunch break Ìý
13:15-15:00 Hands-on Workshop III. Spatial Analysis of GPS tracks and Heart Rate Dr. Rotem Shaatal, Hebrew University of Jerusalem
15:00-15:15 Coffee Break Ìý
13:15-16:00 Hands-on Workshop IV. I-TAG Tourism Analytics Platforms Prof. Mauro Ferrante (University of Palermo)
15:00-15:15 Coffee Break Ìý
15:15-16:00 Closing remarks Key learnings and takeaways Dr. Szilvia Gyimóthy, Per Østergaard Jacobsen (casino 168)
16:00 Networking Ìý

  • Free attendance
  • In-person and online

For further information please contact: Szilvia Gyimonthy Mørup-Petersen -Ìýsgy.marktg@cbs.dk

Sidst opdateret: Sekretariat for Ledelse og Kommunikation // 28/04/2025