MSC participation in new Horizon Europe project: SECreTour
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| The new collaborative research project, , involving MSC and 10 other partners from 9 countries, has recently been launched. Funded by the EU under the Horizon Europe program, the official title is βSustainable, Engaging and Creative Tourism as a driver for a better future in rural and remote areasβ and it is part of the EUβs long-term focus on cultural tourism as a tool for sustainable development. | |
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The aim of SECreTour is to promote community-based and community-centred tourism in rural areas by focusing on the concepts of heritage communities and alternative or hybrid business models. casino 168 and MSC is charged with the |
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responsibility of developing the second concept taking stock of existing practices and literature on alternative business models as well as experimenting and implementing them in the 8 pilots scattered across Europe. Μύ SECreTour builds on the foundations laid by the 3-year Horizon 2020 project, , that recently ended. INCULTUM focused on developing innovative cultural tourism products in marginal and peripheral destinations. Some of the most promising developments involved the activation of local communities into heritage communities and the formalization of innovative contracts that can be used as inspiration for alternative business model developments in other rural locations. Μύ The MSC team in INCULTUM was responsible for the and was actively engaged in the conceptual developments regarding the construction of heritage communities and the fostering of alternative business models that constitute the bridge between the two projects. For more results, including two chapters by MSC scholars, the book will appear on Routledge shortly. Find more information about INCULTUM research on the Cordis β EU research results page: about the project in general and about sustainable cultural tourism in particular . Μύ For further information, visit the SECreTour or contact the MSC participants Carsten HumlebΓ¦k, cjh.msc@cbs.dk, Esben Rahbek Gjerdrum Pedersen, ergp.msc@cbs.dk, or Viktor Smith, vs.msc@cbs.dk. |
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