rnmsc
Department of Management, Society and Communication

Rebecca Namatovu's research intersects entrepreneurship and development studies, addressing challenges like informality, poverty, inequality, post-conflict recovery, and sustainability. She explores strategies used by "underdog" entrepreneurs to build sustainable futures. With an interdisciplinary background and extensive teaching experience, Rebecca excels in developing higher education management research and curricula. Her work is published in esteemed journals such as the Journal of Business Venturing, Entrepreneurship and Regional Development, and the Academy of Management Learning and Education. Rebecca's research advances academic knowledge and offers practical insights for fostering entrepreneurship in challenging environments.
- Entrepreneurship
- Informality
- Social and Female Entrepreneurship
- Management Education
- Extreme contexts
- Entrepreneurship for Development (BLC MSc Business and Development Studies)
- Field Study: Entrepreneurship and Private Sector Development in Uganda (BLC MSc Business and Development Studies)
- Managing Strategy Implementation in the Modern Corporation
- HD Business Development
- Research Methods and Methodology
- New Frontiers or More of the Same: Understanding Innovation in Asian Emerging Economies
I welcome students for supervision in all areas of entrepreneurship, with a particular focus on "underdog" entrepreneurship and business practices in extreme contexts, such as post-conflict environments and indigenous communities. My expertise and passion lie in guiding research that explores innovative strategies and sustainable solutions in these challenging settings.
Teyi, S. S., Larsen, M. M., & Namatovu, R. (2023). Entrepreneurial identity and response strategies in the informal economy. Journal of Business Research, 165, 114047.
Langevang, T., & Namatovu, R. (2019). Social bricolage in the aftermath of war. Entrepreneurship & regional development, 31(9-10), 785-805.
Ephrem, A. N., Namatovu, R., & Basalirwa, E. M. (2019). Perceived social norms, psychological capital and entrepreneurial intention among undergraduate students in Bukavu. Education+ Training, 61(7/8), 963-983.
Gielnik, M. M., Frese, M., Kahara-Kawuki, A., Wasswa Katono, I., Kyejjusa, S., Ngoma, M., ... & Dlugosch, T. J. (2015). Action and action-regulation in entrepreneurship: Evaluating a student training for promoting entrepreneurship. Academy of Management Learning & Education, 14(1), 69-94.
Gielnik, M. M., Barabas, S., Frese, M., Namatovu-Dawa, R., Scholz, F. A., Metzger, J. R., & Walter, T. (2014). A temporal analysis of how entrepreneurial goal intentions, positive fantasies, and action planning affect starting a new venture and when the effects wear off. Journal of Business Venturing, 29(6), 755-772.
In: Proceedings of the 65th Annual Meeting of the Academy of International Business. AIB 2023: International Business Resilience under Global Disruptions. . ed. /Kazuhiro Asakawa; Tunga Kiyak. East Lansing, MI : Academy of International Business 2023, 1 p., p. 128 (Proceedings of the Annual Meeting of the Academy of International Business)
In: Journal of Business Research, Vol. 165, 10.2023
In: De Gruyter Handbook of Entrepreneurial Finance. ed. /David Lingelbach. Berlin : De Gruyter 2022, p. 359-373 (De Gruyter Handbooks in Business, Economics and Finance)
In: European Journal of Development Research, Vol. 34, No. 6, 12.2022, p. 3005-3025
In: International Journal of Gender and Entrepreneurship, Vol. 13, No. 1, 2021, p. 30-49
In: Proceedings of the Eighty-first Annual Meeting of the Academy of Management. ed. /Sonia Taneja. Briarcliff Manor, NY : Academy of Management 2021, 1 p. (Academy of Management Proceedings)
In: Africa Journal of Management, Vol. 7, No. 1, 2021, 12 p., p. 1-12
In: Africa Journal of Management, Vol. 7, No. 1, 3.2021, p. 104-120
In: Journal of Ethnic and Migration Studies, Vol. 46, No. 10, 2020, p. 2106-2125
In: Journal of Agribusiness in Developing and Emerging Economies, Vol. 10, No. 5, 2020, p. 717-730
In: Education & Training, Vol. 61, No. 7/8, 2019, p. 963-983
In: Entrepreneurship & Regional Development, Vol. 31, No. 9/10, 12.2019, p. 785-805
In: Africa Journal of Management, Vol. 4, No. 3, 2018, p. 259-281
In: International Journal of Entrepreneurship and Small Business, Vol. 30, No. 3, 2017, p. 410-426
In: Young Entrepreneurs in Sub-Saharan Africa. ed. /Katherine V. Gough; Thilde Langevang. Abingdon : Routledge 2016, p. 18-31
In: Young Entrepreneurs in Sub-Saharan Africa. ed. /Katherine V. Gough; Thilde Langevang. Abingdon : Routledge 2016, p. 80-93
In: Academy of Management Learning and Education, Vol. 14, No. 1, 3.2015, p. 69-94
In: Africa Journal of Management, Vol. 1, No. 4, 2015, p. 365-383
In: Journal of Developmental Entrepreneurship, Vol. 20, No. 2, 6.2015
In: Environment and Urbanization, Vol. 26, No. 1, 2014, p. 297-311
In: International Journal of Entrepreneurship and Small Business, Vol. 21, No. 4, 2014, p. 513-526
In: Journal of Business Venturing, Vol. 29, No. 6, 2013, p. 755-772
Paper presented at The 13th European Academy of Management Conference (EURAM) 2013, 2013
In: International Development Planning Review, Vol. 34, No. 4, 2012, p. 242-252
London, ON : Ivey Publishing 2024, 13 p. (Ivey Cases, No. W34902)
Cranfield : Case Centre 2024, 10 p.
: Ivey Publishing 2020, 6 p.
: Ivey Publishing 2020, 12 p.