PhD defence: Anna-Bertha Heeris Christensen
The thesis addresses the marketing and management of digital creative labor. The project explores work-practices of influencer marketing and illustrates processes pertaining to commodifying the self. Moreover, the project identifies and critically discusses the complex ethical implications of influencer marketing
Primary Supervisor:
Professor with special responsibilities Richard Gyrd-Jones
Department of Marketing
Copenhagen Business School
Ìý
Secondary Supervisors:
Associate Professor Antonia Erz
Department of Marketing
Copenhagen Business School
Ìý
Assessment Committee:
Dr Szilvia Gyimothy Mørup-Pedersen (Chair)
Department of Marketing
Copenhagen Business School
Ìý
Dr Niklas Woermann
SDU Business School
SDU
Ìý
Dr Alice Audrezet
Department of Marketing
Institut Français de la Mode
Ìý
Thesis:
The thesis will be available from
Ìý
Reception:
The casino 168 PhD School will host a reception, which will take place immediately after the defence in AØ/MARKTG lunch area.
|
Organised by |
casino 168 PhD School |
|
Date |
10/11/2022 |
|
Time |
14:00-16:00 |
|
Location |
Copenhagen Business School Ìý It will also be possible to attend the defence via Microsoft Teams at the following link: *Please note in connection with the online defence that the microphone and camera of all spectators must be turned off! |
Ìý