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Department of Marketing
Felix Eggers joined Copenhagen Business School as a Professor of Marketing in 2021. Previously, he was Associate Professor and Assistant Professor of Marketing at the University of Groningen, The Netherlands. Felix Eggers obtained his Ph.D. at the University of Hamburg, Germany. He was a visiting scholar at MIT Sloan School of Management, University of Liechtenstein, Stellenbosch University, and the University of New South Wales. Apart from his academic background, Felix Eggers has also gained practical experience as a consultant and as marketing research professional.
Felix Eggers’ research has a methodological and a managerial focus. Managerially, he is primarily researching topics about digitalization, such as digital business models, Corporate Digital Responsibility, and privacy, as well as implications of digitalization for pricing and branding. Methodologically, he focuses on quantitative research methods about consumer decision-making, such as conjoint analysis and discrete choice experiments. He is also a collaborator in the Measuring the Digital Economy initiative and the development of GDP-B.
His publications have appeared in multiple leading journals, including, Proceedings of the National Academy of Sciences (PNAS), Marketing Science, Journal of Marketing, International Journal of Research in Marketing, and Journal of the Academy of Marketing Science, among others.
Felix Eggers teaches various courses on marketing research and marketing management. He holds a University Teaching Qualification (BKO) from the University of Groningen.Ìý
- Digitalization
- Corporate Digital Responsibility
- Privacy
- Pricing
- Branding
- Preference MeasurementÌý
- Conjoint AnalysisÌý
- Discrete Choice Experiments
- Choice Modeling
- Experimental Designs
Felix Eggers supervises Master's thesis projects and prefers quantitative approaches.
Beke, Frank T., Felix Eggers, Peter C. Verhoef, and Jaap E. Wieringa (2021): Consumers’ Privacy Calculus: The PRICAL Index Development and Validation, International Journal of Research in Marketing, forthcoming.
Lobschat, Lara, Benjamin Mueller, Felix Eggers, Laura Brandimarte, Sarah Diefenbach, Mirja Kroschke, and Jochen Wirtz (2020): Corporate digital responsibility, Journal of Business Research,Ìý
Hauser, John R., Felix Eggers, and Matthew Selove (2019): The Strategic Implications of Scale in Conjoint Analysis, Marketing Science, 38(6), 1059-1081,
Brynjolfsson, Erik, Avinash Collis, and Felix Eggers (2019): Using Massive Online Choice Experiments to Measure Changes in Well-being, Proceedings of the National Academy of Sciences of the United States of America (PNAS),
Burmester, Alexa, Felix Eggers, Michel Clement, and Tim Prostka (2016): Accepting or Fighting Unlicensed Usage – Can Firms Reduce Unlicensed Usage for Digital Media Products by Optimizing their Marketing? In: International Journal of Research in Marketing, 33(2), 343-356.
Nils Wloemert and Felix Eggers (2016): Predicting New Service Adoption with Conjoint Analysis: External Validity of BDM-Based Incentive-Aligned and Dual Response Choice Designs, in: Marketing Letters, 27(1), 195-210.
Papies, Dominik, Felix Eggers, and Nils Wloemert (2011): Music for Free? How Free Ad-funded Downloads Affect Consumer Choice, in: Journal of the Academy of Marketing Science, 39(5), 777-794.
Eggers, Felix and Henrik Sattler (2009): Hybrid Individualized Two-Level Choice-based Conjoint (HIT-CBC): A New Method for Measuring Preference Structures with Many Attribute Levels, in: International Journal of Research in Marketing, 26(2), 108-118.
Hennig-Thurau, Thorsten, Victor Henning, Henrik Sattler, Felix Eggers, and Mark Houston (2007): The Last Picture Show? Timing and Order of Movie Distribution Channels, in: Journal of Marketing, 71(4), 63-83.
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In: Applied Marketing Analytics, Vol. 10, No. 4, 2025, p. 336-347
In: A Research Agenda for Digital Transformation: Multidisciplinary Perspectives. . ed. /John Q. Dong; Peter C. Verhoef. Cheltenham : Edward Elgar Publishing 2024, p. 281-326
In: Harvard Business Review Digital Articles, 29.5.2024
In: Journal of Interactive Marketing, Vol. 58, No. 1, 2.2023, p. 72-89
In: Journal of Interactive Marketing, Vol. 58, No. 4, 11.2023, p. 341-360
In: Research Policy, Vol. 51, No. 2, 3.2022
In: International Journal of Research in Marketing, Vol. 39, No. 1, 3.2022, p. 20-41
In: Marketing Letters, Vol. 33, No. 1, 3.2022, p. 89-112
In: PLOS ONE, Vol. 17, No. 8, 24.8.2022
In: International Journal of Information Management, Vol. 66, 10.2022
In: Global Strategy Journal, Vol. 10, No. 1, 2.2020, p. 210-236
In: Marketing Science, Vol. 38, No. 6, 2019, p. 1059-1081
In: Proceedings of the National Academy of Sciences of the United States of America, Vol. 116, No. 15, 2019, p. 7250-7255
In: Foundations and Trends in Marketing, Vol. 11, No. 1, 2018, p. 1-71
In: AEA Papers and Proceedings, Vol. 108, 5.2018, p. 473-476
In: Review of Managerial Science, Vol. 11, No. 3, 7.2017, p. 691-716
In: International Journal of Research in Marketing, Vol. 33, No. 2, 6.2016, p. 343-356
In: International Entrepreneurship and Management Journal, Vol. 12, No. 2, 6.2016, p. 427-444
In: European Journal of International Management, Vol. 10, No. 5, 2016, p. 581-604
In: Marketing Letters, Vol. 27, No. 1, 3.2016, p. 195-210
In: European Journal of International Management, Vol. 10, No. 2, 2016, p. 127-156
In: Journal of Business Research, Vol. 68, No. 7, 7.2015, p. 1501-1505
In: Cities, Vol. 30, 2.2013, p. 133-139
In: Journal of the Academy of Marketing Science, Vol. 39, No. 5, 2011, p. 777-794
In: Technological Forecasting and Social Change, Vol. 78, No. 1, 2011, p. 51-62
In: International Journal of Research in Marketing, Vol. 26, No. 2, 2009, p. 108-118
In: Journal of Marketing, Vol. 71, No. 4, 2007, p. 63-83
In: Handbook of Market Research. ed. /Christian Homburg; Martin Klarmann; Arnd Vomberg. Cham : Springer 2022, p. 781-819