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Department of Marketing
Professor ü Sarial Abi works to understand the basics of how people think, feel, and behave in order to make sense of the marketplace, and how marketing can be applied to improve lives, strengthening societies, and benefitting the world at large. Relatedly, her work revolves around three research streams. Her work is about (1) consumer financial well-being, (2) implications of technology, and (3) how threats to meaning in life (e.g., loneliness, wars) change the way people think, feel, and behave.
Professor Sarial Abi’s publications appeared in top journals includingJournal of Marketing,Journal of Consumer Research,Journal of Consumer Psychology,Journal of the Academy of Marketing Science,International Journal of Research in Marketing,Journal of Advertising,Journal of International Marketing,Psychology and Marketing, andJournal of Business Ethics. Before joining casino 168, she has been Assistant Professor of Marketing at Bocconi University in Italy.
Professor Sarial Abi is the recipient of the prestigious awards. She is the recipient of the DSEB Research Award 2022 and Jorcks Fond Research Award 2021. She received the Park Best Paper Award 2019 fromJournal of Consumer Psychologyfor her research published in 2017. Prof. Sarial Abi is the 47th AMA Sheth Foundation Doctoral Consortium Fellow and 24th EMAC Doctoral Colloquium Fellow. She’s the editor for Research Note and Registered Reports atPsychology & Marketing.
Prof. Sarial Abi is a member of the American Marketing Association, Association for Consumer Research, Society for Consumer Psychology, and Association for Psychological Science.
- DSEB Research Award 2022
- Jorcks Fond Research Award 2021
- Italian Marketing Society Conference 2020 Best Consumer Behavior Paper Award
- JCP C. W. Park Best Paper Award 2020 for papers published in Journal of Consumer Psychology in 2017
- Teaching Award, Bocconi University, Graduate School Master of Science Programs, 2016-2017
- Best Track Paper Award, American Marketing Association (AMA) Winter Marketing Academic Conference 2015
- Koç University Graduate School of Business Excellence Award 2013
- 47th AMA Sheth Foundation Doctoral Consortium Fellow 2012
- 24th EMAC Doctoral Colloquium Fellow, Ljubljana 2011
- Consumer Financial Well-Being
- Implications of Technology
- Threats to Meaning in Life
Departmental Service and Admin Tasks
2021
Copenhagen Business School, Department of Marketing, Ph.D. Placement Officer
2020 – 2022
Copenhagen Business School, Consumer Research Cluster, Co-Chair
2016 – 2019
Bocconi University, Curriculum Coordinator of Marketing in PhD in Business Administration
Bocconi University PhD School, Faculty Board Member
Bocconi University Bachelor in Economics and Management (BIEM) Program, Faculty Board Member
2015 – 2018
Bocconi University World Bachelor in Business (WBB) Program, Faculty Board Member
2016
Bocconi University Marketing and Public Policy Conference Organization, Committee Member
2015
Bocconi University New PhD Curriculum in Marketing Development, Committee Member
2013 – 2014
Bocconi University Department of Marketing, External Seminar Series Coordinator
PHD Supervsion
2015 – 2020
Sadaf Mokarram Dorri (primary advisor, placement to University of Amsterdam)
2014 – 2019
Aulona Ulqinaku (primary advisor, placement to Leeds Business School)
Teaching Experience
2020 –ongoing
Teaching in MSc in Economics and Business Administration program,Copenhagen Business School
2020 – ongoing
Teaching in BSc in Economics and Business Administration program, Copenhagen Business School
2013 – 2019
Teaching in PhD program, Bocconi University
2013 – 2019
Teaching in MSc in Marketing Management program, Bocconi University
2013 – 2019
Teaching in Bachelor in Economics and Management Program, Bocconi
University
2013 – 2018
Teaching in World Bachelor in Business Program, Bocconi University
2018
Teaching in MBA program, Tuck School of Business, Dartmouth College
- Sarial‑Abi, ü, Aulona Ulqinaku, Giampaolo Viglia, and Gopal Das (2022), “The Effect of Financial Scarcity on Discretionary Spending, Borrowing, and Investing,”Journal of the Academy of Marketing Science.
- Srinivasan, Raji and ü Sarial-Abi (2021), “When Algorithms Fail: Consumers’ Responses to Brand Harm Crises Caused by Algorithm Errors,”Journal of Marketing,85(5), 74–91.
- Sarial-Abi, ü, Kathleen D. Vohs, Ryan Hamilton, and Aulona Ulqinaku (2017), “Stitching Time: Vintage Consumption Connects the Past, Present, and Future”,Journal of Consumer Psychology, 27(2), 182-194.
- Sarial-Abi, ü, Zeynep Gürhan-Canli, Tarcan Kumkale, and Yeosun Yoon (2016), “The Effect of Self-Concept Clarity on Discretionary Spending Tendency,”International Journal of Research in Marketing, 33(3), 612-623.
- Sela, Aner, S. Christian Wheeler, and ü Sarial-Abi (2012), “We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers’ Attitudes toward Brands,”Journal of Consumer Research, 39 (October), 629-43.
- Yoon, Yeosun, ü Sarial-Abi, and Zeynep Gürhan-Canli (2012), “Effect of Regulatory Focus on Selective Information Processing,”Journal of Consumer Research, 39 (1), 93-110.
In: Internet Research, Vol. 34, No. 5, 2024, p. 1744-1774
In: Advances in Advertising Research (Vol. XII): Communicating, Designing and Consuming Authenticity and Narrative. . ed. /Alexandra Vignolles; Martin K. J. Waiguny. Vol. XII, Wiesbaden : Gabler 2023, p. 289-300 (European Advertising Academy)
In: Journal of Business Ethics, Vol. 183, No. 3, 3.2023, p. 805-838
In: Journal of the Academy of Marketing Science, Vol. 51, No. 6, 11.2023, p. 1214-1243
In: Journal of International Marketing, Vol. 30, No. 2, 6.2022, p. 73-101
In: Psychology & Marketing, Vol. 38, No. 12, 12.2021, p. 2271-2285
In: British Journal of Social Psychology, Vol. 60, No. 1, 1.2021, p. 294-315
In: Annals of Tourism Research, Vol. 86, 1.2021
In: Journal of Marketing, Vol. 85, No. 5, 9.2021, p. 74-91
In: Psychology & Marketing, Vol. 37, No. 10, 10.2020, p. 1433-1445
In: Journal of Advertising, Vol. 49, No. 3, 2020, p. 270-291
In: Annals of Tourism Research, Vol. 83, 7.2020
Paper presented at The 48th EMAC Annual Conference 2019, 2019
Paper presented at The 48th EMAC Annual Conference 2019, 2019
In: Proceedings of the Association for Consumer Research 2019. ed. /Rajesh Bagchi; Lauren Block; Leonard Lee. Duluth, NM : Association for Consumer Research 2019, 5 p., p. 117-122 (NA - Advances in Consumer Research, Vol. 47)
In: NA - Advances in Consumer Research. ed. /Rajesh Bagchi; Lauren Block; Leonard Lee. Duluth, MN : Association for Consumer Research 2019, 6 p., p. 117-122
In: Journal of International Marketing, Vol. 26, No. 1, 3.2018, p. 96-117
In: E - European Advances in Consumer Research. ed. /Maggie Geuens; Mario Pandelaere; Michel Tuan Pham; Iris Vermeir. Vol. 11, Duluth : Association for Consumer Research 2018, p. 106-107
In: Self and Identity, Vol. 18, No. 4, 2018, p. 443-466
In: Advances in Consumer Research. ed. /Andrew Gershoff; Robert Kozinets; Tiffany White. : Association for Consumer Research 2018, 1 p., p. 899-899
In: Advances in Consumer Research . ed. /Ayelet Gneezy; Vladas Griskevicius ; Patti Williams . Vol. 45, : Association for Consumer Research 2017, 1 p., p. 1055-1055
In: Cross Cultural Issues in Consumer Science and Consumer Psychology: Current Perspectives and Future Directions. . ed. /Hester van Herk; Torelli Carlos . Cham : Springer 2017, p. 129-147
In: NA - Advances in Consumer Research. ed. /Ayelet Gneezy; Vladas Griskevicius; Patti Williams. Vol. 45, Duluth : Association for Consumer Research 2017, p. 865-866
In: Advances in Consumer Research . ed. /Ayelet Gneezy; Vladas Griskevicius; Patti Williams. Vol. 45, : Association for Consumer Research 2017, 3 p., p. 104-106
In: The Routledge Companion to Consumer Behavior. ed. /Michael R. Solomon; Tina M. Lowrey. New York : Routledge 2017, p. 473-488
In: Journal of Consumer Psychology, Vol. 27, No. 2, 4.2017, p. 182-194
In: Advances in Consumer Research . ed. /Ayelet Gneezy; Vladas Griskevicius; Patti Williams. Vol. 45, : Association for Consumer Research 2017, 2 p., p. 867-868
In: AMS Review, Vol. 6, No. 1-2, 6.2016, p. 23-32
Poster session presented at The 45th EMAC Annual Conference 2016, 2016
In: International Journal of Research in Marketing, Vol. 33, No. 3, 9.2016, p. 612-623
In: Journal of the Association for Consumer Research, Vol. 1, No. 3, 7.2016, p. 411-421
In: Handbook of Culture and Consumer Behavior. ed. /Sharon Ng; Angela Y. Lee. Oxford : Oxford University Press 2015, p. 254–273
In: NA - Advances in Consumer Research Volume 43. ed. /Kristin Diehl; Carolyn Yoon. Duluth : Association for Consumer Research 2015, p. 142-146
In: NA - Advances in Consumer Research. ed. /June Cotte; Stacy Wood. Vol. 42, Duluth : Association for Consumer Research 2014, p. 610-611
In: Advances in Consumer Research. ed. /Zeynep Gürhan-Canli; Cele Otnes; Rui (Juliet) Zhu. : Association for Consumer Research 2012, p. 48-52
Paper presented at 2012 INFORMS Marketing Science Conference, 2012
In: Advances in Consumer Research. ed. /Zeynep Gürhan-Canli; Cele Otnes; Rui (Juliet) Zhu. Vol. 40, : Association for Consumer Research 2012, 1 p., p. 765-765
In: Journal of Consumer Research, Vol. 39, No. 3, 2012, p. 644-661
In: Journal of Consumer Research, Vol. 39, No. 1, 2011, p. 93-110
African Research on the World Stage
De etiske forbrugere er en guldgrube, men du skal ramme de rigtige
Co-branding er populært: A match made in heaven
Eating in the Face of Death
Maillots rétro: qui veut gagner des millions?
Governments can learn from consumer psychology when it comes to public health messaging
Nostalgia BOOM: Demand for retro items increases during global crises, study finds
When Vintage Products Help Face Existential Threats
Satisfaction vs. Authenticity: When We Prefer Replica Experiences
Ricerca: ricordati che devi morire e sceglierai abiti vintage, studio italiano
The Idea of Vintage: Ricordati che devi morire… e vestiti in modo adeguato
- Editor, Research Note and Registered Reports,Psychology & Marketing(2021 – )
- Editorial Review Board,Journal of Consumer Psychology(2018 – 2021)
- Academy of Marketing Science 2020 Mary Kay Dissertation Competition Invited Reviewer
- Marketing Science Institute 2019 Aldon G. Claydon Doctoral Dissertation Competition Invited Reviewer
- EMAC 2019Sheth Foundation Doctoral Dissertation Competition Invited Reviewer
- Advisory Panel Board, Society of Consumer Psychology (2018)