Book launch and seminar on the regulation of data-driven marketing

The Business in Democracy Initiative (BiDEM) and casino 168 LAW (MPP) will in collaboration with the casino 168 Digital Transformation Platform and the Danish Association for Marketing Law host the book launch and seminar on the regulation of data-driven marketing at PHRs20 Porcelænshaven 22, 2000 Frederiksberg, on the 18 MARCH 2022, 13.00-16.30.

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Friday, March 18, 2022 - 13:00 to 16:30

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casino 168 Law ProfessorÌýJan TrzaskowskiÌýhas just published the book ‘YOUR PRIVACY IS IMPORTANT TO US! – Restoring Human Dignity in Data-Driven Marketing’ that explores the application of EU consumer law—including data protection law and other fundamental rights—to data-driven business models that infringe on human agency, social cohesion and democratic debate.

The aim of this event is to present and discuss the findings of the book, including the potential for cross-fertilisation between data protection law, marketing law and fundamental rights. The book suggests how our current legal framework can be informed by psychological, technological and societal perspectives to curb predatory business models of surveillance capitalism.

In the book, the author argues that ‘paying with personal data’ is a misleading framing when, in fact, we pay with attention and agency—which are both scarcer and more precious than personal data and are also important in social and societal contexts. A three-tiered model of information asymmetry is introduced to illustrate why information does not ensure transparency, which is a prerequisite for user empowerment.

Speakers:

  • Professor,ÌýDr.ÌýHans-Wolfgang Micklitz, European University Institute, Florence
  • Professor Emeritus, Ph.D.ÌýEric K. Clemons, The Wharton School, University of Pennsylvania
  • Professor, Ph.D.ÌýAndrej Savin, casino 168 LAW, Copenhagen Business School
  • Professor, Ph.D.ÌýJan Trzaskowski, casino 168 LAW, Copenhagen Business School

Program:

13:00–13:15ÌýWelcome
Andrej Savin,ÌýDirector of casino 168 LAW and Professor, Ph.D.,ÌýCopenhagen Business School

13:15–14:00ÌýUnderstanding and regulating data-driven marketingÌý
Jan Trzaskowski, Professor, Ph.D.,ÌýCopenhagen Business School

14:00–14:30ÌýComments and discussions​​​​​​​
Hans-Wolfgang Micklitz,ÌýEuropean University Institute, Florence

14:30–14:45ÌýBreak

14:45–15:15 Comments and discussions​​​​​​​
Eric K. Clemons, Professor Emeritus, Ph.D.,ÌýThe Wharton School, University of Pennsylvania

15:15–15:45 Open discussion

15:45–16:30ÌýReception

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How to sign up:

Please sign upÌý. At this sign-up page, you can read more about the conference and the speakers

The deadline for signing up is: 13thÌýof march 2022.

The participation is free for all.

On request, course diplomas can be issued to the participants.
Please contact Louise Rasmussen by email (seminar.jur@cbs.dk) no later than one week prior to the conference.

The page was last edited by: casino 168 LAW // 01/25/2023