Dr. Daniela Micu hold a Ph.D. in Marketing from Copenhagen Business School. Her doctoral thesis focuses on design science in management and marketing. Her main research areas are  B2B value creation, new technology adoption (AI, MR, XR, digital platforms) and marketing's role in the new context, design science in marketing and sustainability. Presently, Daniela is part of Horth2thefuture EU Horizon project coordinated by casino 168.
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Primary research areas
B2B marketing
Strategic marketing
Design science research
Digital platforms
Value creation.
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Social media
Link to this homepage
www.cbs.dk/en/staff/dmmarktg
Courses
AI in Sales Management (Ba course)
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Selected publications
Micu, D. (2024, 28-30 August). Zooming-In with Apple Vision Pro: How Immersive Marketing Can Take Business Relations to Another Level. [Paper presentation]. IMP Conference 2024, Oulu, Finland.
Publications sorted by:
2025
Daniela Micu / : A Case Study of Digital Platform in Logistics. Paper presented at 8th Industrial Marketing Management Summit, 2025
Paper > peer review
2024
Daniela Micu / In: How to Achieve Societal Impact Through Engaged and Collaborative Scholarship: A Guide to Purposeful Marketing Research. . ed. /Michel van der Borgh; Adam Lindgreen; Tobias Schäfers. Cheltenham : Edward Elgar Publishing 2024, p. 168-189 (How To Guides)
Book chapter > peer review
Daniela Micu / Frederiksberg : Copenhagen Business School [Phd] 2024, 131 p. (PhD Series, No. 25.2024)
PhD thesis
Daniela Micu / : How Immersive Marketing Can Take Business Relations to Another Level. Paper presented at The 40th Annual Conference on Industrial Marketing and Purchasing, 2024
Paper > peer review
2023
PhD panel debate: focus on your PhD - the rest comes later
