Dr. Daniela Micu hold a Ph.D. in Marketing from Copenhagen Business School. Her doctoral thesis focuses on design science in management and marketing. Her main research areas are  B2B value creation, new technology adoption (AI, MR, XR, digital platforms) and marketing's role in the new context, design science in marketing and sustainability. Presently, Daniela is part of Horth2thefuture EU Horizon project coordinated by casino 168.
Primære forskningsområder
B2B marketing
Strategic marketing
Design science research
Digital platforms
Value creation.
Sociale medier
Link til denne hjemmeside
www.cbs.dk/staff/dmmarktg
Kurser
AI in Sales Management (Ba course)
Udvalgte publikationer
Micu, D. (2024, 28-30 August). Zooming-In with Apple Vision Pro: How Immersive Marketing Can Take Business Relations to Another Level. [Paper presentation]. IMP Conference 2024, Oulu, Finland.
Publikationer sorteret efter:
2025
Daniela Micu / : A Case Study of Digital Platform in Logistics. Paper presented at 8th Industrial Marketing Management Summit, 2025
Paper > peer review
2024
Daniela Micu / I: How to Achieve Societal Impact Through Engaged and Collaborative Scholarship: A Guide to Purposeful Marketing Research. . red. /Michel van der Borgh; Adam Lindgreen; Tobias Schäfers. Cheltenham : Edward Elgar Publishing 2024, s. 168-189 (How To Guides)
Bidrag til bog/antologi > peer review
Daniela Micu / Frederiksberg : Copenhagen Business School [Phd] 2024, 131 s. (PhD Series, Nr. 25.2024)
Ph.d.-afhandling
Daniela Micu / : How Immersive Marketing Can Take Business Relations to Another Level. Paper presented at The 40th Annual Conference on Industrial Marketing and Purchasing, 2024
Paper > peer review
2023
PhD panel debate: focus on your PhD - the rest comes later
